I ghosted you, but I'm not sorry. Here's why...

I haven’t updated this website in a while. In all honesty, I forgot how to log in. (Whoops!)

I’m not going to pretend there was some big strategy behind it. I just haven’t.

Not because business stopped. Not because I didn’t have anything to say. Not because I forgot this little corner of the internet existed.

I think I just got tired of feeling like everything needed to become content.

I’ve posted less on my feed this year and more on my stories, because stories feel easier right now. Less permanent. Less polished. More real life, in real time. (The feed has always felt a little heavy. Like if I’m going to post something there, it needs to be thoughtful enough, pretty enough, meaningful enough, branded enough.)

And honestly? I haven’t had much interest in living my life through that filter.

I’ve been working. A lot. I’ve been making decisions. Having hard conversations. Building things that don’t always make sense to talk about in the moment. Being with my family and experiencing some terrible tough things. I've been trying to enjoy the actual life I’ve worked really hard to build. Thankfully I don't think anyone faults me for that but I also don't want to let this site go either. This brings me happiness, when done in the right fashion.

However, somewhere along the last few months, I realized I didn’t want to be a slave to my computer. Or my phone. (Maybe I should lose it in a lake again? Kidding!) I also don't want the version of a business that makes you feel like if you’re not constantly showing up online, you’re somehow falling behind - promise you, things are THRIVING!

So clearly, I don’t think I’m falling behind but I do think I’m just being more honest about what I have capacity for. And now we’re halfway through the year, (ahh June 2nd today) it feels like a good place to check in. Not in a “here are my goals and here’s my perfectly organized recap” kind of way. More in a “does this still feel like the life I want?” kind of way. Because that’s the question I keep coming back to. Am I building something I actually want to keep living inside of?

The answer is yes. But I’m learning that yes comes with adjustments.

Summarizing, I have less pressure to post just to post. I have less guilt for being quiet. I have less proving and I have more paying attention.

I still love the work, (it's a literal dream). I still care deeply about doing things properly, (don't know that will ever go away). I still have big goals, big ideas, and probably too many tabs open at any given time, (but im working on it)!

Truth is, I’m in a season where peace matters more than performance.

So yes, I ghosted the website a little.

But I’m not sorry. I was busy living and I hope you were too!